Everyone who does Search Engine Optimization (SEO) want to push his or her website to page one in organic search on Google‘s search results.Potential clients looking for photography services in your business.(?) With a high position in organic search results you have best chances to get visible and finally get hired.
SEO is the most sustainable way to get traffic to your website in a long term.
The counterpart of SEO is SEA and means Search Engine Advertising. SEA leads to higher visibility as long as you pay per clicks. So SEA is better for a high short-time traffic, but expensive in the long-term.
In social media we have a similar picture. As a photographer you probably use several platforms and know that you have post your content constantly to keep or rise your visibility. That costs you a lot of time and wor. Also in many social media platforms like Facebook or Instagram you are able to create ads to support your organic growth.
So you may compare SEO with the organic growth in social media. You need to deliver high quality and useful content.